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SaaS Metrics Calculator
Calculate LTV, CAC ratio, churn, and other SaaS KPIs
Core Metrics
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%
$
$
Per month
Growth Metrics (Optional)
$
From new customers
$
From upgrades and upsells
Add growth metrics to unlock Quick Ratio and Net Revenue Retention calculations
About SaaS Metrics Calculator
What is SaaS Metrics Calculator?
Calculate essential SaaS business metrics from your MRR, churn rate, and CAC. See traffic-light indicators against industry benchmarks for LTV:CAC ratio, payback period, quick ratio, and net revenue retention.
Features & Benefits
- Calculate ARR, LTV, LTV:CAC, payback period, quick ratio
- Traffic-light indicators vs industry benchmarks
- Net revenue retention (NRR) calculation
- Industry median benchmarks shown alongside your values
- Expandable explanation for each metric
- Export results for board decks
Frequently Asked Questions
- What is a good LTV:CAC ratio?
- 3:1 or higher is considered healthy for SaaS businesses. Below 1:1 means you're spending more to acquire customers than they're worth.
- What is quick ratio?
- SaaS Quick Ratio = (New MRR + Expansion MRR) / Churned MRR. A ratio above 4 indicates healthy growth momentum.
- How is NRR calculated?
- Net Revenue Retention = (Starting MRR - Churned MRR + Expansion MRR) / Starting MRR × 100. Above 100% means existing customers grow revenue.
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