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CAC Calculator
Calculate Customer Acquisition Cost for your business
Customer Acquisition Cost (CAC)
CAC = (Marketing Costs + Sales Costs) / New Customers
Add this to calculate your LTV:CAC ratio
About CAC Calculator
What is CAC Calculator?
Calculate how much it costs to acquire a new customer. Enter your marketing and sales expenses along with new customer count to determine CAC and evaluate marketing efficiency.
Features & Benefits
- Simple CAC calculation
- LTV:CAC ratio analysis
- Marketing ROI assessment
- Channel comparison
- Payback period estimate
- Trend tracking support
Frequently Asked Questions
- What is a good CAC?
- Depends on your LTV (Customer Lifetime Value). A healthy LTV:CAC ratio is 3:1 or higher—meaning customers are worth 3x the cost to acquire them.
- What costs are included in CAC?
- All sales and marketing expenses: ads, salaries, tools, agencies, content creation—everything spent to acquire customers.
- How do I reduce CAC?
- Improve conversion rates, optimize ad targeting, leverage referrals, create organic content, and focus on higher-value customer segments.
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