CPM stands for Cost Per Mille (thousand). It's the cost to show your ad 1,000 times. CPM = (Total Cost / Total Impressions) × 1000.

Varies by platform and targeting. Display ads: $1-5. Social media: $5-15. Premium placements: $20+. Video: $10-30.

CPM vs CPC vs CPA—which is better?

CPM is for awareness (impressions). CPC for traffic (clicks). CPA for conversions (actions). Choose based on your campaign goal.

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CPM Calculator

Calculate Cost Per Mille (1,000 impressions) for advertising

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CPM = (Total Cost / Impressions) x 1,000

Total Ad Spend ($)

Number of Impressions

About CPM Calculator

What is CPM Calculator?

Calculate the cost per 1,000 impressions for your advertising campaigns. Compare CPM across different channels and optimize your media buying decisions.

Features & Benefits

Calculate CPM from budget
Estimate impressions from CPM
Compare channel efficiency
Budget allocation helper
Works with any currency
Quick media planning

Frequently Asked Questions

What is CPM?: CPM stands for Cost Per Mille (thousand). It's the cost to show your ad 1,000 times. CPM = (Total Cost / Total Impressions) × 1000.
What is a good CPM?: Varies by platform and targeting. Display ads: $1-5. Social media: $5-15. Premium placements: $20+. Video: $10-30.
CPM vs CPC vs CPA—which is better?: CPM is for awareness (impressions). CPC for traffic (clicks). CPA for conversions (actions). Choose based on your campaign goal.

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How-To Guides

How to Calculate CPM

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